SFFF PROJECT: THE STATE OF PLAY
New Zealand’s organic sector is built on the principles of health, ecology, care, and fairness, and is globally recognised for its integrity and premium quality. Yet the structures supporting it are no longer fit for purpose. Fragmented governance, duplicated effort, and chronic underfunding are weakening the sector’s ability to respond to rapidly changing global trends in food systems, trade, and consumer expectations.
The SFFF project has explored how to future-proof organics in Aotearoa New Zealand through the design of a unified structure that is resilient, credible, and self-funded. Over the past year, we have consulted widely across the value chain, from domestic producers and retailers to certifiers, exporters, and allied organisations.
The result is a proposal to move from a fragmented network of organisations to a streamlined, well-resourced entity that can deliver greater impact, growth, integrity, and resilience without compromising the values that make organics unique.
Learn more in the project explainer PDF— SFFF Project: The State of Play, and join us as we present a three-part presentation series this September. Your engagement will shape the future of our sector.
Three-Part Presentation Series
To communicate this work, we’ve designed a three-part presentation series. These presentations are your opportunity to fully understand the project, the process, and what it means for your organisation. Learn more and register below:
Part 1/3: Reality Check on Organics
Part one will assess the current state of New Zealand's organic sector. We'll examine our strengths, challenges, and opportunities in a rapidly changing food system. We'll introduce the project and outline the process. This session is about grounding ourselves in reality, understanding why transformation is essential, and exploring how we can shape a thriving future for organics.
Date: 10 September, 12:30 pm
Part 2/3: Meet the Model
Part two is a deep dive session that will walk you through the proposed model, including its structure, governance, and opportunities. We'll focus on roadmapping our path forward.
Date: 19 September, 2:00 pm
Part 3/3: Open Discussion + Q&A
Part three is a live Q&A and discussion session where we'll examine the plan and explore how we might move forward. You'll have the opportunity to ask questions, clarify details, and prepare for the future. This webinar ensures all stakeholders are fully informed and engaged.
Date: 26 September, 2:00 pm