Gold Sponsor Spotlight: AsureQuality – Certifying Organic Integrity, Unlocking Global Opportunity
2025 Organic Sector Market Report
Gold Sponsor Spotlight: AsureQuality – Certifying Organic Integrity, Unlocking Global Opportunity
At a time when global demand for ethical, sustainable food is rising, robust organic certification is more than a tick-box exercise – it's a critical passport to trust, transparency, and premium market access. AsureQuality, a state-owned enterprise and gold sponsor of the 2025 OANZ Organic Market Report, plays a vital role in delivering that trust.
With deep roots in New Zealand’s primary industries, AsureQuality offers organic certification services that go far beyond compliance. Their team supports producers through every step of the organic journey – from conversion to certification, from paddock to processing – helping them meet both international organic standards and the incoming New Zealand National Organic Standard.
What sets AsureQuality apart is their integrated approach. By combining specialist knowledge in organics with wide-ranging regulatory expertise, they ensure that producers can confidently navigate the complexity of market access. Their reach spans the entire sector: livestock, dairy, horticulture, apiculture, aquaculture, food processing and retailing. Whether you're a grower, a processor, or an exporter, AsureQuality has the systems and people to support organic success.
With permanent, dedicated auditors and a central point of contact, businesses experience a streamlined, responsive certification process. The MyOrganics digital platform takes this a step further, simplifying Organic Management Plan creation, product registration, and input tracking.
The strength of AsureQuality lies not just in their auditing rigour but in their commitment to progress. The organisation actively collaborates with its Sustainability Assurance team, developing innovative tools like whole-of-farm sustainability loans to reduce duplication and reward action. Through their Organics Plus Transparency Programme, they also help businesses communicate their organic status and sustainability efforts directly to consumers, strengthening both brand trust and market reach.
AsureQuality’s in-house residue testing labs provide another layer of assurance, ensuring the organic integrity of certified products through scientifically verified analysis.
As a government-owned entity, AsureQuality carries a mandate to uphold public trust, act responsibly, and lead with integrity, values that align perfectly with the organic movement.
OANZ is proud to have AsureQuality on board as a Gold Sponsor of the 2025 Market Report. Their partnership reflects a shared vision: a thriving, credible, and future-focused organic sector that delivers real value for producers, consumers, and the environment.
Learn more about the Organic Market Report and our sponsors at the online launch event on 5 June - Register Here >