Ceres Organics, Gold sponsor of the OANZ Organic Market Report 2016, has experienced 100% growth in the last five years, driven by a dramatic increase in consumer demand.
The meteoric rise in demand for organic foods both here and globally has seen New Zealand’s largest organic food brand Ceres experience 100 per cent growth over the last five years.
The Managing Director of Ceres, Noel Josephson, says the company has had average increases in growth of around 20 per cent for the past 30 years since it was established, but the last five have seen exponential growth.
“While the general food sector has crawled along reporting one to two per cent annual growth, the demand for organic food has catapulted since about 2009 as consumers become more aware of what’s in their food, and what they don’t want in their food,” Josephson says.
“What we’re seeing in New Zealand with the organics market is indicative of a global trend,” he says. “We have been dealing with some of our international organics suppliers for decades and they are all experiencing unprecedented growth, which is very exciting for the industry.”
In 2001, Ceres Organics became the first BioGro certified organic distributor in New Zealand. In 2009 the company became the first EcoSocial certified company in New Zealand. EcoSocial was established by Brazilian certifier IBD to give a certification to organic suppliers focused on improving social and environmental conditions in the communities they are involved with.
Originally started as an organic vege co-op working out of a garage, Ceres now employs 150 people and leads the organics market in New Zealand with distribution across major supermarkets, health food and organics stores. It also has a growing presence in Australia and interests in South America and Thailand.
The business recently moved premises to a purpose-built facility that has been awarded the first Five Green Star rating for a warehouse with its eco-design, which included re-using and recycling the materials from the original building on the site.