Publications
Jun 20, 2018

Mood for change as organic goes mainstream


New Zealand can lead the world in organic innovation and guaranteed quality and authenticity as organic goes global and mainstream, says OANZ CEO Brendan Hoare.

 

 

Category: General
Posted by: oanz

New Zealand can lead the world in organic innovation and guaranteed quality and authenticity as organic goes global and mainstream, says OANZ CEO Brendan Hoare.

“The 2018 OANZ market report shows there’s a national and global mood for change to natural, ethical, sustainable food and other daily used products. Consumers want change, so they can live their values, producers and farmers are seeking change to do what is good for the land they love, and global markets are demanding greater and greater choice as organic goes mainstream.

“Importantly, there is a new-found sense of assuredness and an appetite to seek out opportunities across new and emerging market segments,” Mr Hoare said at the launch of the report this afternoon at Parliament by Minister of Agriculture Damien O’Connor.

“The market is telling us to grow.”

The report shows the value of the New Zealand organic sector has swelled to $600 million, up 30 per cent since 2015 or 15 per cent annually.

The domestic organic market is worth $245 million per annum with eight out of 10 Kiwi shoppers buying organic food and groceries at least fortnightly.

Exports of primary food products, wine and beauty care products have grown 42 per cent to $355 million per annum – a tiny percentage still of a surging organic global market where organic food sales alone are worth EUR85b and growing at 10.5 per cent a year.

“The report clearly indicates that Kiwis want to be part of the global movement towards sustainability, and at a time when humanity grapples with the complexity of global environmental, economic, social and health issues, organic continues to offer a solution that is profoundly simple.”

The 2018 OANZ Market Report which takes a holistic approach across the value chain from consumer to producer, also includes an investigation on the true cost of organic versus conventional food production.

OANZ’s job, as the peak organisation nationally for the organic sector is to anchor the foundations to support growth and capture the opportunities and multiple benefits of organic, Mr Hoare said.

“We’re doing that by sharing knowledge, identifying opportunities from evidence-based reporting, building a network of organic experts and educating consumers and retailers on what real deal organic is. We’re also leading the lobby to work with government to ensure we have the fundamentals of a regulation and national standard to define organic that aligns New Zealand with international best practice.”

The next step, he said, is to build a national organic strategy to harness the mood for change and step up to become a leader in organic production and marketing for the good of people, New Zealand and the planet.

For further information or requests for interviews please contact:

Susan Robinson-Derus, OANZ media office 021 723 207 or comms@oanz.org

About OANZ

Organics Aotearoa New Zealand (OANZ) represents the interests of the New Zealand organic sector.Member organisations include organic consumers and gardeners, Māori organic producers, theproducers and processors of organic wine, juice and beer, meat, dairy, wool, fruit, vegetables, honey, herbal and personal care products, plus exporters and domestic traders and retailers in organic products and organic certification agencies.

Find out more about OANZ at www.oanz.org
About the Report - published on line at http://www.oanz.org/publications/reports.html

The OANZ 2018 Market Report is being launched at Parliament by Agriculture Minister DamienO’Connor between 1530-1630 hours on Wednesday, June 20. It presents research and analysis of:

  • consumer behaviours, needs and expectations

  • producer inclinations and attitudes to organic in response to market signals

  • case studies on developments in dairy, beef and lamb, kiwifruit, wine, community gardens, and emerging segments like beauty care

  • the economics of organic and the multiplier benefits that go beyond dollar returns.

    The report sponsors include Platinum Sponsors Ceres Organics and Purefresh Organic.


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